Recruitment Materials

Cub Scout Recruitment

New Cub Scout Welcome Kit

  • Sent to all new Cub Scouts who register online between August 1st to October 31st, 2024
  • Registration must be completed online at BeAScout.org
  • Designed to help with immediate engagement and encourage peer-to-peer recruitment with our new Cub Scout families
  • Cub Scout Welcome Kits include:
    • Welcome Card with instructions on recruiting a friend to join
    • 4″ car magnet
    • Water bottle sticker
    • Scout Life mini magazine
    • Recruiter Strip redemption card

Peer-to-Peer Recruitment Cards

We’ve personalized recruitment cards for Scouts to bring to school and practice to make joining easy for their friends!  Our template is not program-specific and prints 10 cards per page (formatted for Avery 5371 Business Cards – Wide).  A quick search of “peer to peer” in the BSA Brand Center will return numerous program-specific designs.

Cub Scout Recruitment Page

This resource helps Scouts learn more about recruiting their friends in person, via email, using social media, and even school events!  Scouts can also learn about earning the Recruiter Strip badge and connect with the greater Scouting community.

Additional Resources

Applications

The very first step in recruiting new membership is to ensure you have applications available in the format that best suits their needs.  Please visit the Heart of Virginia Council Leadership Center at 8090 Villa Park Drive in Henrico to stock up on printed youth and adult membership applications (and other important documentation).  See below for additional options.

Den, Pack & Troop Driven Recruitment

We conduct Join Scouting Night events each fall, but your den, pack, or troop can hold additional recruiting events that leverage social media and word-of-mouth marketing to invite new families out to one or more of the fun activities that your unit is already doing.  In fact, we’ve created a guide to help Cub and Scouts BSA leaders hold such a recruitment event.

Online Registration Helps

The Boy Scouts of America offers on online application process for youth and adults that can be completed from start to finish without a single piece of paper changing hands. This allows prospective members and leaders to register and pay in a way that’s convenient for them, and it creates a more efficient and user-friendly registration experience for units, districts, and councils.

Recruitment Resources Page

Scouting.org offers a collection of resources to enhance your unit’s recruitment efforts. From customizable flyers and social media calendars to informative webinars, it’s packed with valuable tools and insights to support your success.