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The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

Scout Oath (or Promise)

On my honor I will do my best
To do my duty to God and my country
and to obey the Scout Law;
To help other people at all times;
To keep myself physically strong,
mentally awake, and morally straight.

Scout Law

A Scout is trustworthy, loyal, helpful, friendly,
courteous, kind, obedient, cheerful, thrifty,
brave, clean, and reverent.


Vision and Mission

  • Boy Scout Brand Promise: For people who care about what is happening to kids, Scouting is the fun, exciting program that builds better young people.
  • Unique Selling Proposition: Scouting’s programs and outdoor adventures prepare young people for a lifetime of character and leadership.
  • Boy Scout Brand Vision: Making our country better
  • Boy Scout Brand Mission: To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.


The Boy Scouts of America 2010-2011 national volunteer president Rex Tillerson defined “The Main Thing” for BSA volunteer and staff leadership as “Providing a quality experience to an increasing youth membership.”


The national council of the BSA created a Designed Future Statement as part of its 2011-2015 strategic plan:

In Scouting’s second century, we are building the leaders of tomorrow.  Scouting’s dynamic and engaging journey beckons to America’s young people.  Our exciting programs and outdoor adventures inspire lives of leadership, character, and service.  Relevant and adaptive, we are a trusted advocate for youth.  Our adult volunteers and employees are widely admired for their leadership excellence.  The Boy Scouts of America is strong and financially secure.  True to our mission, Scouting reflects our nation in its ethnic diversity, and shapes our nation by developing responsible citizens.


How do we work toward that and measure it?  “Scouting’s Journey To Excellence” is the BSA’s new council performance recognition program designed to encourage and reward success and measure the performance of our units, districts, and councils. It is replacing the Centennial Quality Awards Program as a means of encouraging excellence in providing a quality program at all levels of the BSA.

The Heart of Virginia Council has earned Gold in Journey To Excellence for four straight years 2011-2014, Silver in 2015, and Gold in 2016.  Help us earn Gold in 2017.



1. Impact youth as one family, one BSA
2. Think and act in the greater interest of the BSA
3. Assume the best in each other
4. Practice authentic leadership
5. Think strategically and act boldly
6. Live and honor the Scout Oath and Law


The Heart of Virginia Council is also working off of a new strategic plan launched in 2012 and is celebrating its 100th anniversary in 2013.

Since 1913, Scouting’s programs and outdoor adventures have prepared young people in central Virginia for lifetimes of good character, self-reliance, ethical decision making, and leadership.




The Heart of Virginia Council supports units to deliver an exciting Scouting program. The council emphasizes adult leader training, offers preeminent long-term camping opportunities, and focuses on supporting new Scouting units.

Train 100% of Adult Volunteers
Ensure All Units Offer Long-Term Camping
Focus on new unit success with a strong support network


The council presents a broad, consistent, positive story about the quality of the Scouting experience in the Heart of Virginia Council to increase and diversify our youth membership. The council leverages popular technologies to connect efficiently with youth and adults, carefully plans frequent positive exposures in the media, and maintains an established presence at community events.

Leverage Technology and Social Media
Establish Consistent Media Presence
Develop Community Presence


The Heart of Virginia Council provides a “best in class” foundation that supports youth, districts, units, and adult volunteers to contribute to a dynamic Scouting program in Central Virginia. These resources include camping facilities, office support, and technology infrastructure. The successful implementation and quality of these services contribute to Scouting’s overall strategic objective of delivering a quality experience to an ever increasing youth membership.

Offer a Premiere Outdoor Experience
Build New “Scouting Center for Achievement and Leadership”
Develop Technology Infrastructure


The council provides qualified volunteers and professionals necessary to execute successfully the strategic initiatives in the council’s strategic plan. The Heart of Virginia Council offers a restructured organization to maximize the efficiency of professional support. The council identifies new sources of volunteer support and has in place a leadership succession plan.

Restructure and re-evaluate roles of Professional Staff
Recruit for Specific Attributes and Competencies
Develop Leadership Recruitment and Succession Plans
Build Commissioner Service Base


The Heart of Virginia Council has cultivated reliable funding sources to provide the annual operating funds necessary to support the full range of the council’s programs, and has fully funded the initiatives set forth in the 2012-2016 Strategic Plan, including capital projects and endowment. The council ensures that adequate and sustainable funding is available to compensate staff competitively. Financial resources are never a constraint on delivering quality experiences to an increasing youth membership.

Hire a Full-Time Development Director and Support With Appropriate Resources
Develop Additional Sustainable Annual Funding Sources
Fully Fund the Council’s 2012-2016 Strategic Plan


The Heart of Virginia Council is governed by an executive board recognized as among the most effective and dynamic nonprofit governing bodies in central Virginia. The board provides exceptional oversight permitting the council to execute the mission of the Boy Scouts of America. The board’s membership reflects the diversity of the communities the council serves.

Implement Executive Board Self Assessments
Address Executive Board Effectiveness
Improve Executive Board Diversity



Questions can be directed to deputy Scout executive Todd Martin at